Somali supermodel Iman is backing a company which opposes indigenous peoples' rights, despite press reports that she had withdrawn her support. Iman is the public 'face' of De Beers, and is reportedly being paid around US$1 million to promote the company.
De Beers says that they oppose the idea of recognising the rights of indigenous peoples, as doing so would lead to 'apartheid'. This idea has drawn criticism from indigenous peoples around the world. Geoff Clark, head of Australia's leading Aboriginal organisation – the Aboriginal and Torres Strait Islander Commission – called it 'nonsensical and offensive'.
De Beers has been drawn into the controversy surrounding the Botswana government's forced relocation of the indigenous Gana and Gwi 'Bushmen' of that country. Many suspect that the rich diamond deposits under their land are the reason for the Bushmen's eviction. Diamond mining in Botswana is controlled by De Beers.
The head of De Beers's Botswana subsidiary has publicly welcomed the Bushmen's forced removal.
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Act now to help the Bushmen
Your support is vital if the Bushmen are to survive. There are many ways you can help.
- Writing a letter to the Botswana government is a quick and simple way to let them know of your concern.
- Donate to the Bushman campaign (and other Survival campaigns).
- Write to your MP or MEP (UK) or Senators and members of Congress (US).
- Write to your local Botswana high commission or embassy.
- If you want to get more involved, contact Survival…
- Visit the Bushmen’s own website…


